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Little has also been working in product development, most notably for Lady Gaga’s luxury collection of perfumes and candles. His work includes lavish window displays for brands Van Cleef & Arpels, Bergdorf Goodman, Jim Thompson, Harry Winston, and more. The brand is an embodiment of his personal spirit: whimsical and intriguing. & Co.- Modern Alchemists and Purveyors of Curious Goods. Even on its own, however, it’s a beautiful and totally wearable fragrance that firmly stands within Heretic’s ‘Dirty’ range.Douglas Little, the California native creative genius who has turned marketing into an art form, has made a name for himself by translating a brand’s identity into a tangible work of art.Īfter studying marketing and product development all over the world, Little returned to the U.S. It’s surprisingly clean, and I found myself wanting a hint of smoke to dirty it up a bit (a quick spritz of Smudge would do the tricky nicely). You also get the mouthwatering juiciness of apricot, a star player derived from Heretic’s infrequent but ingenious use of isolates. As the rose emerges, it’s a gentle embrace of Rose de Mai (which always strikes me as one of the gentler, sweeter rose varieties). The first whiff gives off sprightly hints of fresh lemon and bergamot. However, this one really threw me for a loop. You’d be forgiven for thinking that Dirty Rose would be reminiscent of the woodsy or earthy tones found in Flower Porn, or even something spicy and sensual like R/Oud. It is singular in every sense of the word. It is sweet and pure, hinting at the antique and the new: the freshness of crushed rose petals mixed with perfumery traditions that go back thousands of years. The clarity and beauty of the Turkish rose is that it isn’t encumbered by the spiciness of a Moroccan rose or the honeyed depths of the Bulgarian variety. As a soliflore, the scent is subtle yet straightforward. Naked RoseĪs expected, Naked Rose is for the true rose lover. Amber Rose is the kind of fragrance that subtly invites an embrace without being overpowering. It’s mouthwatering without going too far down the gourmand route. The natural pairing of vanilla and benzoin give a warm, bourbon undertone. Unlike R/Oud, the woodsy tones are pared back and the freshness of the rose shines a little brighter. If you lean towards a headier fragrance with rose in the background, this might be the perfect scent for you. With notes of Moroccan rose (my favorite of the rose varieties), I was expecting to dive headfirst into R/Oud, but the woody tones slightly overpower the delicate spiciness of the rose. R/Oud hits you with amber right on top and veers towards darker incense. Heretic Parfum does two rose and oud combinations, R/Oud and Amber Rose. The drydown brings out the roundness (not quite literal) of the coconut, while the rose lifts it away from pi ña colada territory and into something much more playful. It may be the dual association with fleshy tropical coconut and Coco Chanel that makes me think of something a little fun yet sophisticated with Coco Rose. If you liked this post, you may enjoy my previous post “ Magic in a Bottle” about my collaboration with Florescent Perfume’s Susannah Compton to make a bespoke natural fragrance! Heretic Parfum’s advertising is provocative, a little tongue-in-cheek, and always entertaining! Coco Rose
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Here’s my take on Heretic’s take on rose! Rose can easily go old lady or soapy, so I was thrilled when I realized this innovative company had done so many different variations. To take advantage of this, I’ve been working my way through all of the rose-based perfumes from Heretic Parfum, one of my absolute favorite fragrance brands. This one is for all you fragrance lovers! One of the joys of staying at home for the last few months has been the ability to test out new perfumes without running the risk of offending co-workers or random strangers on the metro with scents that don’t sit right.